Cadbury The Worlds Second Largest Confectionery Company Marketing Essay

Cadbury The Worlds Second Largest Confectionery Company Marketing Essay Cadbury, which is the worlds second largest confectionery company, the second largest chewing gum company, the third largest soft drinks company, is also the only company that has a chocolate, candy and gum products, is a leading a large, growing, brand-led industry. It has a great market shares and has many honest consumers, but it has also a numerous of competitors such as Altria Group, Nestle, Hershey, Ferrero, Unilever, and so on. Cadbury Company produces markets and distributes confectionery (chocolate, sugar, sweets, chewing gum, etc.) and beverage products. To the competitors, Philippe Morris that is the worlds largest packaged food companies. Nestle is the worlds largest food manufacturer, and Nestle is famous for producing instant coffee and chocolate bars. Currently has for the local market and culture-rich products, such as Chocolate and candy, bottled water, beverages and dried milk. Hershey is the largest chocolate and candy manufacturer in the North America. Ferrero Gro up is the worlds fourth largest chocolate manufacturer. Unilever Group is the worlds second-largest consumer products maker. Unilever operates the following two major product areas: food and household and personal care products. So, besides Cadbury, Philippe Morris, Nestle, Hershey, Ferrero also produce candy and chocolate and some companies scale is larger than Cadbury. That it is a great threaten to Cadbury and they are the direct competitors to Cadbury as well. And all global candy and chocolate enterprise play a great role in the market battle in contend for markets. Competing features and competitive advantages Enterprises participating in market competition is founded by virtue of capital and its competitive characteristics of the enterprise (Piccolo, 2008). Companies must create a difference between competitors in order to survive in an invincible position in the market of fierce competition (Regan, 2008). However, any one of the characteristics or conditions is not forever. So, we must continue to develop innovative competitive features. In todays society, competition has following major characteristics: First, the expansion of the scope of competition, mainly including: 1) the diversification of the main competition. With the economic globalization, it will further promote the social division of labor, leading to the diversification pattern of competition. 2) The globalization of local competition. Economic integration and trade liberalization has reduced the country or regional limits of globalization towards the direction of promoting competition. 3) Competition content diversity. Modern competition not only stay in the competition for the market and customers, and further extended to technology, information, personnel and even strategic partners such as multi-level competition. Second, changes in competition mode, mainly: 1) the aim of competing has changed from the market share to compete for customer loyalty. With increased competition intensity, market share is difficult to sustain customer loyalty as competition goals; 2) the focus features of competition shifts from competition to process competition, part of the development of competition into the system from the competition; 3) the way of competing changes from competitively price non-price competition. The traditional way of price competition is difficult to adapt to these changes. Information technology reduces customer search and transaction costs, reduced services, economic globalization, national differences in the prices of the effectiveness of price competition; 4) the relationship is becoming cooperating and fights against each other. Only by establishing strategic alliances with competitors to form both the interaction between competition and cooperation, pursue win-win competitive effects, can only better meet customer needs, effective response to the competitive environment, competitive objectives of enterprises. Third the innovation of competition means. 1) Conversion from visible to invisible. With the technology and facilities improving, the competitiveness of enterprises shifts to the use of modern information technology, integration, functional reorganization, driving to improve efficiency of operation with information technology. 2) Competition shifted from a single competition to compound competition. The international logistics market, competition, the unique way of competition means is difficult both to obtain and maintain competitive advantage and meet customer demands for diversity in complex, showing a variety of sales promotion and use, services, price and promotion mix of the compound variety of competition means competition situation;3) Reliance from on the internal strength to both the internal strengths and external resources. But in the face all kinds of trade barriers and market access restrictions, companies simply is difficult to compete effectively with virtue of its own resources, only an integrated use of economic, psychological, political and public relations among other factors, with the government, associations, the media and the public, etc. the formation of internal strengths and external forces work together to beat the market and fierce competition to win. Under the new era of competitive characteristics, Cadbury also has its own competitive features that is powerful combination, and along with Kraft to create a market. Kraft and Cadbury combining has become the worlds largest confectionery company. Through the merger, it reflects the complementary advantages both of them. First, Cadbury could help Kraft make up for disadvantaged in chocolate and chewing gum products; Second, in some Kraft, there has not yet reached the emerging markets, Cadbury has established a relatively strong distribution system. Kraft launched Cadbury now choosing the timing of the acquisition can also be said about right. From the perspective of the development to Cadbury, its current operating conditions very good, but limited by company size, development bottlenecks encountered. So by merging, Cadbury will have a brighter future. A new kind of product and its target market After uniting with KFT, a new kind of product will be exploited, this is walnut candy. First, the main raw material of walnut is nut, which is a nut fruit. It has many effects. For example, Walnut nutritious are rich in protein, fat, minerals and vitamins, fat containing linoleum acid and more nutritional value, as well as vitamins B and E, which could prevent cell aging, enhance memory and release aging. Walnuts also contain special vitamin ingredients, not only did not increase cholesterol, but also reduce the intestinal absorption of cholesterol for atherosclerosis, hypertension and coronary heart disease human consumption. Walnuts contain linolenic acid and calcium, phosphorus, iron, the bodys skin beauty ideal agent, regular consumption of a profit the skin, hair Ukraine, and have prematurely white hair, and loss prevention functions. Walnuts also contain many trace elements needed by the body, which are important proprietary accessories. When you feel tired, chew more walnut, w ith ease fatigue and stress. So, if through a special process, nuts can be made the walnut sugar, that it not only can play the role of health care products, but also a broad market. This is the walnut candy birth. Because walnut candy is a new product to a lot of people, in order to better promote their products, to find greater and more extensive market, determine the target market is particularly important. Target market is the fundamental starting point of regional marketing. Analysis and grasp the regional marketing system, subsystem from its target market began to take marketing or target marketing positioning of thinking. Determining the target market must be looking for both demand in the market and consistent with its resources and advantages of the target market segments. Customers need is to be able to respond to customer requirements, and meet the customers desires and needs, and can see farther than the customers, to find and meet with customers and the request, so the key is to meet the needs of the customer better than competitors; integrated marketing is that the company will have to serve customers in all sectors interests, all sectors must be coordinated departure from the Cus tomer Perspective; earnings capability refers to enterprises depend on more than competitors to better meet customer need to make a profit. The first principle of selecting target market is that the market should demand, if there is no real market demand or potential demand, it can not be selected as the target market. Not for the company to decide what conditions should it do, but according to the social needs of the market to decide what to do. Second important principle of selecting the target market is that: to use their own existing resources, avoid weaknesses, looking for their strengths target market. Many enterprises focuses only on market demand, regardless of their condition diversification, it is very dangerous. Third principle of selecting target market is to pay attention to find the edge of target markets. In general, each company has its own possession of the technology, resources and operating conditions and it play a different role in marketing system. So the enterprise should treat market opportunity as a key factor in the marketing selection. But to the external enterprise, it is difficult to find such chances. Even as fierce competition among peers, so that market opportunities in certain sectors lost or diminished opportunities for efficiency, we can not blindly go outside the industry to find the target market. Therefore, the boundary between the industry and trade office, there will be a vacuum, usually called the edge of market opportunities. Edge of market opportunities on the one hand some companies can still play advantage, on the other hand, because it is covert, difficult to be found in most businesses, easy access to opportunities for efficiency. If companies need to look outside the target market in the industry, major efforts should be made to find market opportunities, and select edge of the target market. The fourth principle is to select the ideal target market, but also consider the different degree of difficulty into retirement. According to industry profit point of view, the most attractive target market should be high barriers to entry low barriers to exit. The fifth principle is to be good at identifying potential target markets and future target markets. Opportunities in the market some demand is evident, while another is hidden behind the existing market demand for some kind of demand, which we call the potential market opportunities, corresponding to, then there is a potential target market. Review of Prices Price objective Price target is the enterprise business goals. Through the pricing system, the enterprise is to make a proper price level to achieve its price objective(Steinberg, 2005). Because companies set their own price before the first target audience, the target group of their income determines their acceptable price. Then companies need to capture the market first, or first create profits as much as possible. If it is to capture the market, it should take penetration pricing, if the first to create profits as much as possible, we should use skimming pricing. It is why should have a price objective. While prices should also consider cost of production, circulation costs, profits and taxes. Walnut candy is one of the main components of walnut, and walnuts are distributed all over the world. Therefore, the production of raw materials is very convenient, relatively low freight costs and raw materials are more abundant. So a medium and reasonable price level should be positioned in Walnut candy. Price competition The so-called price competition points to that an enterprise considers the cost of enterprises and products based on market and enterprises has established a competitive price relative to competitors, thus price advantage attracts consumers, realizing the purpose of profit(Orzen, 2008; Kondo, 2004). It should say that, in the current market, price is still an important factor to affect the consumers to make in consumer choice, so the use of price competition means businesses to seize the market price reduction approach is still very effective. Price competition is an inherent phenomenon of market economy which is dominated by the law of market economy, and only follows the law of competition in commodity prices and other economic laws, economic activities, to achieve greater economic efficiency. Competition makes the consumer sensitive to very price; price competition has a strong effect. At the same time, price competitions can often significantly lowering prices and expanding market in growth companies. Therefore, the outbreak of a price war is to re-divide the market resources to expand production scale and the weak competitiveness of small businesses out. This realization of the effective allocation of resources, market price competition has certain inevitability. Walnut candy is a fresh product for most people, because of its abundant and wide variety of sources of raw materials, so it has a big price advantage. Meanwhile, Cadbury and Kraft as a joint, for the walnut candy sales offers a wide range of channels. Therefore, walnut candy as a new product is very competitive and has a broad space for development. Pricing strategies Pricing strategy is that through the assessment of the demand and cost analysis the business chooses one strategy to attract customers and achieve marketing mix of pricing strategies (Grà ¶ÃƒÅ¸ler, 2008; Farmer, 2002). The low elasticity of demand (elasticity coefficient is less than 1, demand inelastic) of goods, should be taken to high pricing strategy. Sales influenced by the prices of its small, prices low after the sales drop, while the total income increase. Elasticity of demand for high (greater than 1, demand elasticity) of the commodity, low-cost pricing strategy should be adopted. Because prices will rapidly decline sales, resulting in sales revenue. Demand elasticity for a single (equal to 1) of the commodity, the price change will not lead to sales revenue, and should refer to other standard pricing. To Walnut candy should have a low-cost pricing strategy. For the walnut candy sales process, you can use Customer Value Innovation Strategy, which is a corporate strategic thinking. Such strategic thinking is orientated by the clients as a strategic orientation, it is based on the satisfying value to improve customers satisfaction and retain customers as loyal to the changing market environment, achieving sustainable development of enterprises. Meanwhile, to the enterprise, it could improve its core competitive capability to go ahead of the competitors under the Customer Value Innovation Strategy. The dynamic development of core capabilities associates to the changes customer value. If the enhancement of core capabilities can not meet the changed needs of customers, then upgraded the core competencies and is not to generate new competitive advantages. At this point, the development of core competencies should be modified of track and direction. Only when the upgraded the core competence could give customers greater satisfaction, the upgrad e can be as effective to enhance this. Thus, enhancement of core competence direction and goals should be founded under Customer Value Innovation Strategy. Key factors influence the price decisions and strategies The fundamental factors affecting the price are socially necessary labor time value. Value determines the price. In the commodity economy, commodity prices mainly determined by market supply and demand affect prices, but can not decide the price. Price decision, the main factors affecting the price: 1) raw materials, if raw material prices have gone up, prices go up. 2) Supply and demand, short supply of natural prices, sluggish sales will be lower prices; 3) consumer psychology; product design is reasonable, they are quite attractive to consumers, or it could be not. There are major environmental factors, such as the financial crisis, inflation and so on. Financial crisis and inflation will affect the purchasing power of consumers. In determining the price, it should be taken into account various factors.

The Mists of Avalon, by Marion Zimmer Bradley Essay -- essays research

The Mists of Avalon, by Marion Zimmer Bradley The Mists of Avalon, by Marion Zimmer Bradley, is not only an example of a Medieval Romance, but also tells the story of the women who stood behind King Arthur during his infamous reign in the Middle Ages. The term â€Å"Medieval Romance† does not necessarily mean that the piece using it contains any sort of romance. There are three criteria that must be meet to form a Medieval Romance. (1) The plot must divide into sharply separate episodes that often do not seem joined in any obvious casual fashion. (2) The plots generally take the form of tests that they must pass to attain form goal. (3) The protagonist fails tests, which often involve acts of moral and spiritual perception, until such a point that they finally follow advice. This book is not a typical Medieval Romance, but it contains all the important aspects of one. This novel explains the reasoning and decisions that Arthur made from the perspective of the women involved. The Mists of Avalon is a twist on the Arthurian tales as told by the four women instrumental to the story: Gwynhefar, Arthur’s wife; Igraine, his mother; Viviane, the Lady of the Lake, High Priestess of Avalon; and Morgaine, his sister, lover, and heiress to Avalon. The story is told by each as they saw it happen. In this novel, the legend of King Arthur is for the first time told through the lives, the visions, and the perceptions of the women central to it. By telling the story through a woman’s perspective The Mists of Avalon provides a feminine insight into the depths of Arthurian legend previously dominated by men.   Ã‚  Ã‚  Ã‚  Ã‚  The struggle between Christianity and the religion of Avalon is one of the central parts of the story. Arthur, whose mother was Igraine, sister to Viviane, grows up to be High King of Britain after his father, Uther Pendragon, dies. In this era there were two religions that the people studied. One was under the Christians vows. They believed that their was only one god, theirs. They believed that all other gods were false and sinful. In the Christian beliefs, the women were believed to be the ultimate sinners. Under this belief they were always made to feel subservient to their men. The other religion was under the Goddess, who the people in the mystical world of Avalon believed were responsible for man and all of its creations. It is stated of... ...y wished for a baby and had no ill will towards Avalon. The same goes for Morgaine, there was no malice in her actions, and we see this since her actions are told from her own perspective, not of a man’s. Arthur betrayed Avalon and this was the result. In the male perspective of Arthurian legend we see only actions of the women. In this tale told by women we see their thoughts behind their actions. These thoughts were not know from the male’s perspective, but with the woman’s insight into these matters we see that more clearly.   Ã‚  Ã‚  Ã‚  Ã‚  In a world where men largely dominate Arthurian legend, The Mists of Avalon gives us a profound feminine insight. The Arthurian world of Avalon and Camelot with all its passions and adventures is revealed as its heroines might have experienced it: Queen Gwynhefar, Igraine, Viviane, and Arthur’s sister, Morgaine. This is a story of profound conflict between Christianity and the old religion of Avalon. It was a story of Arthur’s betrayal of Avalon. It was the first time that an Arthurian legend was told by the viewpoint of the females involved in the story. The insights that these women provided to the story are truly profound.

The Golden Age of Islam

The golden age of Islamic (and/or Muslim) art lasted from 750 to the 16th century, when ceramics, glass, metalwork, textiles, illuminated manuscripts, and woodwork flourished. Lustrous glazing was an Islamic contribution to ceramics. Islamic luster-painted ceramics were imitated by Italian potters during the Renaissance. Manuscript illumination developed into an important and greatly respected art, and portrait miniature painting flourished in Persia.Calligraphy, an essential aspect of written Arabic, developed in manuscripts and architectural decoration. This paper will examine the Islamic literature, music and philosophers. The most well known work of fiction from the Islamic world was The Book of One Thousand and One Nights (Arabian Nights), which was a compilation of many earlier folk tales told by the Persian Queen Scheherazade. The epic took form in the 10th century and reached its final form by the 14th century; the number and type of tales have varied from one manuscript to a nother.All Arabian fantasy tales were often called â€Å"Arabian Nights† when translated into English, regardless of whether they appeared in The Book of One Thousand and One Nights, in any version, and a number of tales are known in Europe as â€Å"Arabian Nights† despite existing in no Arabic manuscript (L. Sprague de Camp, pg. 10). This epic has been influential in the West since it was translated in the 18th century, first by Antoine Galland. Many imitations were written, especially in France. Various characters from this epic have themselves become cultural icons in Western culture, such as Aladdin, Sinbad and Ali Baba.However, no medieval Arabic source has been traced for Aladdin, which was incorporated into The Book of One Thousand and One Nights by its French translator, Antoine Galland, who heard it from an Arab Syrian Christian storyteller from Aleppo. Part of its popularity may have sprung from the increasing historical and geographical knowledge, so that pl aces of which little was known and so marvels were plausible had to be set further â€Å"long ago† or farther â€Å"far away†; this is a process that continues, and finally culminate in the fantasy world having little connection, if any, to actual times and places.A number of elements from Arabian mythology and Persian mythology are now common in modern fantasy, such as genies, bahamuts, magic carpets, magic lamps, etc (John Grant and John Cute, pg. 52). When L. Frank Baum proposed writing a modern fairy tale that banished stereotypical elements, he included the genie as well as the dwarf and the fairy as stereotypes to go. Ferdowsi's Shahnameh, the national epic of Iran, is a mythical and heroic retelling of Persian history.Amir Arsalan was also a popular mythical Persian story, which has influenced some modern works of fantasy fiction, such as The Heroic Legend of Arslan. A famous example of Arabic poetry and Persian poetry on romance (love) is Layla and Majnun, dati ng back to the Umayyad era in the 7th century. It is a tragic story of undying love much like the later Romeo and Juliet, which was itself said to have been inspired by a Latin version of Layli and Majnun to an extent. Ibn Tufail (Abubacer) and Ibn al-Nafis were pioneers of the philosophical novel.Ibn Tufail wrote the first fictional Arabic novel Hayy ibn Yaqdhan (Philosophus Autodidactus) as a response to al-Ghazali's The Incoherence of the Philosophers, and then Ibn al-Nafis also wrote a novel Theologus Autodidactus as a response to Ibn Tufail's Philosophus Autodidactus. Both of these narratives had protagonists (Hayy in Philosophus Autodidactus and Kamil in Theologus Autodidactus) who were autodidactic feral children living in seclusion on a desert island, both being the earliest examples of a desert island story.However, while Hayy lives alone with animals on the desert island for the rest of the story in Philosophus Autodidactus, the story of Kamil extends beyond the desert isl and setting in Theologus Autodidactus, developing into the earliest known coming of age plot and eventually becoming an early example of proto-science fiction (John Grant and John Cute, pg. 52). Theologus Autodidactus, written by the Arabian polymath Ibn al-Nafis (1213–1288), is an early example of proto-science fiction.It deals with various science fiction elements such as spontaneous generation, futurology, and the end of the world and doomsday. Rather than giving supernatural or mythological explanations for these events, Ibn al-Nafis attempted to explain these plot elements using the scientific knowledge of biology, astronomy, cosmology and geology known in his time. His main purpose behind this science fiction work was to explain Islamic religious teachings in terms of science and philosophy through the use of fiction.A Latin translation of Ibn Tufail's work, Philosophus Autodidactus, first appeared in 1671, prepared by Edward Pococke the Younger, followed by an English translation by Simon Ockley in 1708, as well as German and Dutch translations. These translations later inspired Daniel Defoe to write Robinson Crusoe, regarded as the first novel in English (James Thurber, pg. 64). Philosophus Autodidactus also inspired Robert Boyle to write his own philosophical novel set on an island, The Aspiring Naturalist (James Thurber, pg. 64).The story also anticipated Rousseau's Emile: or, On Education in some ways, and is also similar to Mowgli's story in Rudyard Kipling's The Jungle Book as well as Tarzan's story, in that a baby is abandoned but taken care of and fed by a mother wolf. Dante Alighieri's Divine Comedy, considered the greatest epic of Italian literature, derived many features of and episodes about the hereafter directly or indirectly from Arabic works on Islamic eschatology: the Hadith and the Kitab al-Miraj (translated into Latin in 1264 or shortly before (James Thurber, pg. 4) as Liber Scale Machometi, â€Å"The Book of Muhammad's Ladder †) concerning Muhammad's ascension to Heaven, and the spiritual writings of Ibn Arabi. The Moors also had a noticeable influence on the works of George Peele and William Shakespeare. Some of their works featured Moorish characters, such as Peele's The Battle of Alcazar and Shakespeare's The Merchant of Venice, Titus Andronicus and Othello, which featured a Moorish Othello as its title character. These works are said to have been inspired by several Moorish delegations from Morocco to Elizabethan England at the beginning of the 17th century (Nazami, 1980).A number of musical instruments used in classical music are believed to have been derived from Arabic musical instruments: the lute was derived from the al'ud, the rebec (ancestor of violin) from the rebab, the guitar from qitara, naker from naqareh, adufe from al-duff, alboka from al-buq, anafil from al-nafir, exabeba from al-shabbaba (flute), atabal (bass drum) from al-tabl, atambal from al-tinbal, the balaban, the castanet from kasatan, sonajas de azofar from sunuj al-sufr, the conical bore wind instruments, the xelami from the sulami or fistula (flute or musical pipe), the shawm and dulzaina from the reed instruments zamr and al-zurna, the gaita from the ghaita, rackett from iraqya or iraqiyya, the harp and zither from the qanun, canon from qanun, geige (violin) from ghichak, and the theorbo from the tarab.A theory on the origins of the Western Solfege musical notation suggests that it may have also had Arabic origins. It has been argued that the Solfege syllables (do, re, mi, fa, sol, la, ti) may have been derived from the syllables of the Arabic solmization system Durr-i-Mufassal (â€Å"Separated Pearls†) (dal, ra, mim, fa, sad, lam). This origin heory was first proposed by Meninski in his Thesaurus Linguarum Orientalum (1680) and then by Laborde in his Essai sur la Musique Ancienne et Moderne (1780). See as well the gifted Ziryab (Abu l-Hasan ‘Ali Ibn Nafi‘). Ottoman military ba nds are thought to be the oldest variety of military marching band in the world. Though they are often known by the Persian-derived word Mehter. The standard instruments employed by a Mehter are: Bass drum (timpani), the kettledrum (nakare), Frame drum (davul), the Cymbals (zil), Oboes and Flutes, Zurna, the â€Å"Boru† (a kind of trumpet), Triangle (instrument), and the Cevgen (a kind of stick bearing small concealed bells).These military bands inspired many Western nations and especially the Orchestra inspiring the works of Wolfgang Amadeus Mozart and Ludwig van Beethoven. Arab philosophers like al-Kindi (Alkindus) and Ibn Rushd (Averroes) and Persian philosophers like Ibn Sina (Avicenna) played a major role in preserving the works of Aristotle, whose ideas came to dominate the non-religious thought of the Christian and Muslim worlds. They would also absorb ideas from China, and India, adding to them tremendous knowledge from their own studies. Three speculative thinkers, a l-Kindi, al-Farabi, and Avicenna (Ibn Sina), fused Aristotelianism and Neoplatonism with other ideas introduced through Islam, such as Kalam and Qiyas.This led to Avicenna founding his own Avicennism school of philosophy, which was influential in both Islamic and Christian lands. Avicenna was also a critic of Aristotelian logic and founder of Avicennian logic, and he developed the concepts of empiricism and tabula rasa, and distinguished between essence and existence. From Spain the Arabic philosophic literature was translated into Hebrew, Latin, and Ladino, contributing to the development of modern European philosophy. The Jewish philosopher Moses Maimonides, Muslim sociologist-historian Ibn Khaldun, Carthage citizen Constantine the African who translated ancient Greek medical texts, and the Muslim Al-Khwarzimi's collation of mathematical techniques were important figures of the Golden Age.One of the most influential Muslim philosophers in the West was Averroes (Ibn Rushd), founder of the Averroism school of philosophy, whose works and commentaries had an impact on the rise of secular thought in Western Europe (Nawal Muhammad Hassan, 1980) He also developed the concept of â€Å"existence precedes essence†. Another influential philosopher who had a significant influence on modern philosophy was Ibn Tufail. His philosophical novel, Hayy ibn Yaqdhan, translated into Latin as Philosophus Autodidactus in 1671, developed the themes of empiricism, tabula rasa, nature versus nurture, condition of possibility, materialism, and Molyneux's Problem. European scholars and writers influenced by this novel include John Locke, Gottfried Leibniz, Melchisedech Thevenot, John Wallis, Christiaan Huygens. George Keith, Robert Barclay, the Quakers, and Samuel Hartlib(Nawal Muhammad Hassan, 1980).Al-Ghazali also had an important influence on Jewish thinkers like Maimonides and Christian medieval philosophers such as Thomas Aquinas. However, al-Ghazali also wrote a devastatin g critique in his The Incoherence of the Philosophers on the speculative theological works of Kindi, Farabi and Ibn Sina. The study of metaphysics declined in the Muslim world due to this critique, though Ibn Rushd (Averroes) responded strongly in his The Incoherence of the Incoherence to many of the points Ghazali raised. Nevertheless, Avicennism continued to flourish long after and Islamic philosophers continued making advances in philosophy through to the 17th century, when Mulla Sadra founded his school of Transcendent Theosophy and developed the concept of existentialism.Other influential Muslim philosophers include al-Jahiz, a pioneer of evolutionary thought and natural selection; Ibn al-Haytham (Alhacen), a pioneer of phenomenology and the philosophy of science and a critic of Aristotelian natural philosophy and Aristotle's concept of place (topos); Biruni, a critic of Aristotelian natural philosophy; Ibn Tufail and Ibn al-Nafis, pioneers of the philosophical novel; Shahab al -Din Suhrawardi, founder of Illuminationist philosophy; Fakhr al-Din al-Razi, a critic of Aristotelian logic and a pioneer of inductive logic; and Ibn Khaldun, a pioneer in the philosophy of history and social philosophy. Despite a number of attempts by many writers, historical and modern, none seem to agree on the causes of decline.The main views on the causes of decline comprise the following: political mismanagement after the early Caliphs (10th century onwards), foreign involvement by invading forces and colonial powers (11th century Crusades, 13th century Mongol Empire, 15th century Reconquista, 19th century European colonial empires), and the disruption to the cycle of equity based on Ibn Khaldun's famous model of Asabiyyah (the rise and fall of civilizations) which points to the decline being mainly due to political and economic factors.References 1. L. Sprague de Camp, Literary Swordsmen and Sorcerers: The Makers of Heroic Fantasy, p 10 ISBN 0-87054-076-9 2. John Grant and J ohn Clute, The Encyclopedia of Fantasy, â€Å"Arabian fantasy†, p 52 ISBN 0-312-19869-8 3. James Thurber, â€Å"The Wizard of Chitenango†, p 64 Fantasists on Fantasy edited by Robert H. Boyer and Kenneth J. Zahorski, ISBN 0-380-86553-X 4. NIZAMI: LAYLA AND MAJNUN – English Version by Paul Smith 5. Nahyan A. G. Fancy (2006), â€Å"Pulmonary Transit and Bodily Resurrection: The Interaction of Medicine, Philosophy and Religion in the Works of Ibn al-Nafis (d. 1288)†, pp. 95–101, Electronic Theses and Dissertations, University of Notre Dame. [3] 6. Dr. Abu Shadi Al-Roubi (1982), â€Å"Ibn Al-Nafis as a philosopher†, Symposium on Ibn al Nafis, Second International Conference on Islamic Medicine: Islamic Medical Organization, Kuwait (cf. Ibnul-Nafees As a Philosopher, Encyclopedia of Islamic World). 7. Nawal Muhammad Hassan (1980), Hayy bin Yaqzan and Robinson Crusoe: A study of an early Arabic impact on English literature, Al-Rashid House for Pub lication.

The Importance of Night in Macbeth - 767 Words

When I thought about the role that the word night would play in the tragic play Macbeth, I found that there were a variety of possibilities. Immediately, I thought of the nighttime as a period of rest and revitalization. I expected that this would allow characters to recover from the day s many demands. Secondly, I connected the night to the unknown. In the night s cloak of darkness, many more things could go undiscovered than in the revealing light of day. Next, I thought that the night would mean vulnerability. As the evening closes in, everyone begins to wind down, not expecting any real action until the breaking of the dawn. In addition, while one is sleeping, they are susceptible to almost anything. The most logical time to make†¦show more content†¦The night, however, gives her the impression that Macbeth can indeed kill King Duncan with no one uncovering his contemptible crime, the same idea that Macbeth had when he said, Stars, hide your fires; / Let not light see my black and deep desires... (I,iv,50). The night s darkness even allows them to believe that they can hide Macbeth s sin from God, the all-knowing One. Next, we find an excellent example of night causing vulnerability in act II, scene iii. As King Duncan slumbers in his chambers, Macbeth, bidding the firm-set earth not to hear his steps, enters and slays the innocent and unaware monarch (56). Another key example of night s connection to vulnerability occurs in act III, scene iii, when the unsuspecting Banquo is murdered as he returns to Inverness. If Banquo had returned in the light of day, the three murderers surely would not have attempted to kill the nobleman. Finally, one can recognize the major role that night plays regarding evilness in Macbeth. All of the evil things that Macbeth does in the story occurs in the nighttime. Lennox states, ... the obscure bird / Clamored the livelong night. Some say, the earth / Was feverous and did shake, in reaction to Macbeth s first evil act, killing the king of Scotland, as seen in my word journal. Animals and even the earth itself could sense the horrible sin that Macbeth hadShow MoreRelatedMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesâ€Å"Every action has a reaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior well-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. 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