Supply Chain 2 Essay Example | Topics and Well Written Essays - 1500 words

Supply Chain 2 - Essay ExampleQuestion 1 The product end for private computers was mainly developed by way of analyzing the need for that particular product in the blood commercialise. Specifically, there were certain product purport ends that were make during the simulation. In this regard, the major decision was about find out the manufacture of products that are user led product decisions. It terminate be affirmed that these sorts of decisions have been made in order to serve the best interests of the consumers and comply with their requirements. Before do the product design, the requirement of personal computers was analyzed in an in-depth manner. Based on this analysis, it had been found that personal computers were in high pray devoted the IT industry booming at a significant level. It was thus decided to penetrate the commercialize with a high amount of sales of personal computers by ABC Limited. In terms of product design decisions, it was determined to sell per sonal computers, laptops, desktops, and hard drives as these products were in high demand, as revealed by the market analysis. It had been determined that in the past decade there has been a rapid development in demand of such products due to an increase in the number of information technology users such as students, office staff users and other general business users. Thus, it can be said that this product design decision influenced the mark as well because the company felt that the focus on such high demand products in terms of branding will certainly lead to high end business outcomes. Regarding the branding decision pertaining specifically to the developed computers, the company needs to taken into concern certain important factors. These factors comprise generating a loyal brand team, establishing the objectives relating to branding and advancing concept development among others. In the simulation, development of brand movie was given significant priority as in the modern co mpetitive world branding can create the ultimate differentiation and can render competitive advantage. As these products are high in demand, these have been selected while making the product design decisions. Also, the simulation method was used in making the product design and for adopting and executing appropriate marketing strategies. It can be affirmed that the above discussed analysis would broadly influence branding decisions such as standardization and customization of personal computers through determining the factors favoring customization along with standardization of the product. Specially mentioning, the decision of launching the concerned product was made after conducting a veracious simulation analysis. Question 2 The decision pertaining to selection of target market would be considered by winning into concern the location of sales offices. The sales office location should represent the major cities along with towns in a particular country. In addition, if provided w ith the opportunity to repeat the simulation process, the decision of changing the target market i.e. the location of sales offices should not be made. This might be owing to the reason that the sales offices are strategically situated at the heart of the big towns along with cities in the nation proving much full for the company to attract maximum number of customers and most vitally to enhance its overall productivity. It can get along be reiterated that no changes in